Manifesto

We think people should control the online communities that they are part of, not big tech.

There's a huge issue seemingly everywhere online: no accountability. People can post fake news, fake reviews, clickbait, and annoying content with no consequences. Google, Facebook and other big tech want to please everyone so they make us put up with these irritating identities. Big tech changes our news feeds and recommendation algorithms, and nobody at those companies ever accepts blame for making our user experience worse. They haven't been accountable for data breaches either. They always just say it was outside of their control and that it won't happen again. But data breaches keep on happening. Nobody is accountable. Even worse, they get the revenue that we generate for them.

When we thought about it, the design of social media seems odd. We don't naturally organize in one-size-fits-all systems supervised by corporations. Offline we are part of many different communities that are each naturally self-governed, and those work great. On the other hand, social media from big tech removed all accountability. It makes sense then that everyone seems to behave so poorly.

How people organize online and offline

The internet should be an amazing place to create content and connect with others. We want to give it back to the people. Online communities should mirror how people organize offline. People should be able to own the communities that they join. Content creators should be rewarded more for creating content. Everyone should control their data. There should be no confusing terms of service and content should be moderated by community members.

We want to create a future for the internet that excites us. The internet should be controlled by users, not big tech.